The USTA announced today that The Chia Co, world innovators in health food, will be an official sponsor of the US Open in a three-year deal spanning 2014 to 2016.
As a Health Food sponsor, The Chia Co will offer Chia Pods, a ready to eat product combining the nutrition of chia seeds with coconut milk and fruit, from a branded promotional space at the USTA Billie Jean King National Tennis Center.
Chia Pods will be available in both player and media dining areas. In addition The Chia Co will receive on-court exposure through a branded cooler in Arthur Ashe Stadium, Louis Armstrong Stadium and the Grandstand.
“The USTA proudly promotes healthy choices and an active lifestyle” said Lew Sherr, USTA Chief Revenue Officer. “Teaming with The Chia Co is a great fit for the US Open. We are excited that our event can provide a global showcase for their new innovative product and their brand.”
This sponsorship marks The Chia Co’s first entry into tennis and expands their existing sports sponsorships, which includes a partnership with 11-time world champion surfer Kelly Slater.
According to John Foss, founder and CEO of The Chia Co, “We’re thrilled to be joining the ranks of established partners to one of the world’s most highly respected sporting events. The USTA is highly selective in which brands they align with, and we know our brand and products are a natural fit for the US Open. Our Chia Pods offer vital nutritional fuel for all levels of athletes.”
To support their involvement with this event, The Chia Co will be running a retail promotion in the lead up to The US Open. One lucky winner will enjoy a trip for two to New York and courtside seats to the 2014 US Open Men’s Semifinals.