evert will help relaunche ellesse in the u.s.



We can’t wait!

Chris Evert will serve as brand ambassador for the newly-formed Ellesse North America. The six-time U.S. Open champion, 56, will be actively involved in design, promotion and marketing, as well as the development of a signature collection,”Chris Evert for Ellesse.”

She will host a cocktail party at the Town Tennis Club on the Upper East Side Friday to help relaunch the Italian sportswear label Ellesse in the U.S.

Ellesse North America has acquired the master license for the Ellesse brand in all product categories for the North American market from Pentland Group plc. Ellesse will relaunch in the U.S. in the fourth quarter.

In addition to tennis wear, Ellesse will offer clothing and shoes for other “lifetime sports” like fitness, skiing, golf and equestrian. There are plans for an online store and freestanding stores, and the collection will also be carried in specialty stores, pro shops, ski shops, tack shops and hotel and resort shops.

(via SGB Update)

caro's redemption?



We get it: Novak Djokovic + Maria Sharapova (+ Andy Murray, even) means that Head‘s got all sorts of momentum right now and they’ve done well with their marketing campaigns so far (our faves: Murray’s Facebook “likes” and racquet bag messages; Nole’s “No1vak” rebranding), so we were disappointed with the unimaginative user submission component of their latest — the Nole/Maria back-and-forth. Still, crossing our fingers that they’ll get a certain aspiring actress to enter!

US Open: Caro’s still in the 2011 U.S. Open women’s singles draw. She’s set to face Andrea Petkovic in the quarters and likely Serena in the semis. The QF was originally scheduled for yesterday but has been delayed with the two days of rain; Petko and Caro will play the second match on Armstrong today.

(screengrab via Head FB)

a shout-out to the umps



Lovingly, Lynn: Read up on gold-star chair ump Lynn Welch, who’s profiled by Nick at USOpen.org. Requesties: Next write-up should be on Enric Molina.

(photo by Don Starr/USTA via usopen.org)

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