fashion focus: nike gives roger one sleek and one casual look



With Roger Federer these days, Nike has kept frivolous design to a minimum: gone are the flashy, gimmicky clothing; the blazers, the big bags, the warm-up dress pants — and the minimalist remains are enough to please the eye but not overpower it. Nike’s kept with this new aesthetic in Roger’s kits for the 2011 U.S. Open.

The casual day outfit has a bright red v-neck (with grey detail) while his night attire has a darker grey polo with red lines trimming the collar and appearing as a racing stripe down the back. Of course, there are the same construction elements that we’ve come to see in most of Roger’s shirts — no-sew application, laser-cut button holes, bonded plackets.

Icing on the cake: While all-dark outfits are nothing new, the prevalence of neon at this year’s event endeared us to the third seed’s stealthy ensemble. This outfit reflects Roger’s current state: toned down, flying under the radar, but still elegant where it counts. And with the youthful bursts of white emanating from his socks and shoes, we see a glimpse of Fed in the tail end of his career — letting loose just a little.

Brackets: Fed’s currently playing his quarterfinal against Jo-Wilfried Tsonga. The winner will play Djokovic, who won his QF match after Janko Tipsarevic retired with a hamstring injury while trailing in the fourth set. (Draw: Men’s Singles)

More: Plenty of detail shots of his day/night looks and his Lunar Vapor 8 Tour shoes — all after the cut…

Watch: Nike Tennis Creative Director Janice Lucena and Footwear Development Director Gary McCourt talk about the items they’ve designed for Roger’s U.S. Open run.

(images courtesy of Nike)

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