christophe lemaire’s lacoste shop-in-shop

We’re hoping to stop by the memorial service for Jack Kramer (it’s today at the UCLA Tennis Center @ 11am, for those of you in SoCal).

Lacoste and creative director Christophe Lemaire launched a store-in-store at the company’s Paris flagship store earlier this year, a space that carries rare Lacoste products for both sexes as well as one-offs created for the runway that never made it to the floor.

The details: The shop walls are covered in cork and felt; a leather punching bag hangs off to one side; a vintage tennis racquet juts out in front as the store’s sign — all “a decidedly luxurious take on sport,” says Lemaire. (See another interior pic here.)

Visit: The Lacoste in Lemaire shop is located at 28 rue de Poitou, Paris.

(screengrabs via christophelemaire.com; via vogue.co.uk)

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