psa: bjorn borg underwear – soho sample sale

PSA, folks: the Bjorn Borg store in Soho is having a sample sale — 5 pairs of undies for $30 (or 11 pairs for $60). There are styles for both men and women, all are mediums. Get ‘em while they’re hot!

Bjorn Borg store, 89 Crosby b/w Prince and Spring.

are you there, anne? it’s me, erwin

Hey, Anne — we know you’ll take us up on that tip to switch this graphic to a unisex tee for the 2010 tournament, so while you’re at it, take a glance at these two posters hanging on that hallway into the press room at the Yale Tennis Center.

Slap the retro designs on some American Apparel tees and get them on some online store. You’re guaranteed to sell a bunch!

‘nother: Second poster here…

sa watch: pilot pen


In the latest installment of TSF’s Sa Watch, we drop in on our favorite (active) Brazilian tennis player, who’s doubles partners with Marcelo Melo, as he works on pre-2009 U.S. Open kinks at the Pilot Pen Tennis tournament in New Haven, Conn.

Sa and Melo took care of Brits Stephen Huss and Ross Hutchins 7-5, 6-3 in the first round. They’ll next face the third-seeded team of Czech Frantisek Cermak and Slovak Michal Mertinak, who beat Wesley Moodie/Horia Tecau 7-6 (4), 4-6, 10-7.

Cute headband, no?

(photo by TSF)

short balls: the countdown continues

With only five days until the main draw action begins in Queens for the US Open, we can’t help but continue our countdown to the year’s final slam. There is plenty of tennis to catch out at the BJKNTC before Monday – as the qualies roll on today through Friday. There are plenty of Americans on court to cheer on, as are two of our favorite stories: one being British youngster Laura Robson (on court today) and the second being born-again pro Kimiko Date-Krumm. The former Top 5 player is making a comeback at the age of 38. 

Fashion This:, most famous for its weekly news videos featuring former model Kerry Milbank, is also serious about fashion – and tennis. While Tennis Week magazine quit its printing cycle months ago, the institution is still churning out good stuff for the web. The site features blogs from its two senior editors along with in-the-know tennis experts Brad Gilbert and Nick Bollettieri. Oh, and don’t forget the fashion! The Royal Box blog will certainly be buzzing with USO fashion over the next two weeks.

Going Aquatic: The Williams Sisters seem to be in a dog fight with the Bryan Brothers on who can garner more press this fortnight while in New York City. The bros seem to have a leg up on the sisters after pieces about them appeared in the New York Times and the New Yorker. Meanwhile, Serena and Venus thought to one-up the musically-inclined Bryans and bought into the Miami Dolphins. I see your pop star career and raise you a professional franchise. Next thing you know one (or all!) of them will be taking over for Wendy Williams. Advantage: sisters. (They already have the name.)

Line Dancing: Martina Hingis was famous in her career for quirky tennis shots, but don’t forget about her quirky habits, too. The five-time slam champion was ultra-careful not to stop on the lines on court between points, something she thought brought “bad luck.” Well Hingis will have no lines to worry about as she has reportedly signed on to Britain’s version of Dancing with the Stars. What’s next, a comeback?!

Towel Violation: Who ever thought of playing tennis with a towel around their neck and a wool cap on top of their head?! Vogue editor-at-large Andre Leon Talley did, of course! There’s so much Louis Vuitton happening in this clip that even Alona Bondarenko’s dog would be overwhelmed.

More short balls after the jump.

[Read more...]

petrova: first comes dress, then comes game

Nadia Petrova‘s been trying to change a lot of things about her tennis life. First, she very recently started working with a coach — an arrangement she made with ITA. She expressed that the relationship was still young (they’ve only been working for a week or so), but comes at a very crucial time (it’s a week before The Open!).

At least Nadia can focus her energy solely on perfecting her technique, especially since it looks like she has found a good clothing sponsor in Ellesse after parting ways with Airness and flirting with EleVen.

She and the Italian company have settled down since the circus left town back in January, putting her in a variety decent separates throughout the year (that navy blue French Open outfit comes to mind).

And at this week’s Pilot Pen Tennis tournament, which saw her ride into the sunset after a seesaw first-round match against compatriot Anna Chakvetadze, Nadia wore a loose, low-waisted periwinkle dress (complete with a bow on the waist) that flatters her body shape. It moved well while Anna moved her around the court.

On to New York: Nadia can reflect on being a victim of PPT’s no-bye draw as she heads to New York early to settle into her Long Island rental — with a jacuzzi, of course — and acclimate to the courts and conditions of the USTABJKNTC. Good luck with the last major of the year, Nadia!

Scoreline: Meanwhile, Chakvetadze faces Sybille Bammer in the second round today.

Up close: Some detail shots of Petrova’s PPT outfit after the cut…