fashion focus: yanina wickmayer in erke



No need to rub your eyes; that’s not a blurry Nike logo you’re seeing. Instead, it’s the logo for a(nother) Chinese sporting goods company — the one with the largest share of the athletic shoe market in that country — Erke.

Erke made a splash last year by being a clothing sponsor to the North Koreans. And this year, they struck a deal with the ATP to become the Shanghai Masters Series’ official clothier beginning next year and through 2013. The license is worth about $14.6 million. E-window shopping: Browse the company’s Dutch website since the Chinese one isn’t user-friendly yet (surprise?).

We first saw the clothes on Yanina Wickmayer on Day 1 of the Pilot Pen Tennis tournament as she took down Tsvetana Pironkova 4-6, 6-2, 6-2 in a loooong qualifying final match. This gives the oft-snappy dresser (she used to wear Le Coq Sportif) a place in the main draw.

Everything in Yanina’s kit worked with the outfit: there was just enough blue (in her shoes, on her fingernails, on her Babolat racquet) to make the cap sleeve polo and the cuffed shorts radiate on the court.

The deets: a few more detail shots after the cut. Note the drawstring on the back of her polo, the polka dot texture on the fabric, the flaps on the shorts’ back pockets, and drop earrings that seem to be the lobe accessory du jour. Loves!

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