definitely possibly: andy murray’s wimbledon run begins



robert-kendrick-wimbledon09a

Hometown hope Andy Murray shook off the British curse that plagued Day 1 of this year’s Wimbledon — no local survived to Round 2 — and gave American Robert Kendrick a little window of chance before taking their first round match 7-5, 6-7 (3), 6-3, 6-4.

A different strain of clothing: Kendrick’s wearing a clean kit from his sponsor, Athletic DNA. The brand is taking a non-conventional approach to its branding, eschewing the traditional (no lookbook, no product samples) and focusing instead on the juniors (Facebook, college tennis websites); Nike, for instance, won’t give a kid the time of day until they smell like a pro.

So what does this mean for us consumers? The only means to procure their goods is via the company website (the store should be up and running in less than a week). And for those of you wondering: yes, they will sell Kendrick’s awesome animal print crew tank — the one he wore at this year’s French Open.

(image via Getty Images)

Comments

  1. Where did you find out specifically they will launch in less than a week?

  2. I got info from someone at Athletic DNA. I think the e-shop won’t be up ’til Thursday due to some tech probs, but the wait shouldn’t be much longer!

  3. Okay, Thursday. BTW, was it Evan that you talked to?

Leave a Reply