game, set, tweet?

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Serena Williams and Andy Murray are leading the charge of top-level players who are using their Twitter accounts as means for communicating with their fans.

Last week, Williams created a stir when one of her Tweets complained about a ‘new rule’ in the locker room regarding no food. Wimbledon officials went on the address the situation, but it marked one of the first times in the tennis world that Twitter has been used a means of unofficial communication, giving the social networking site even more power on the web.

TennisTweets.com is a free online service that offers Twitter users and non-users alike to follow professional tennis players. Players such as Andy Roddick, Amer Delic, Sabine Lisicki and Laura Robson are constant Tweeters, while others like retired commentator Jim Courier, Murphy Jensen and Justin Gimblestob also use the service.

The Twitter craze has reached such a height on the pro tour that even the ultra-private, introverted Venus Williams has signed up this past weekend. Her first Tweet: “Just won my 2nd round singles match and 1st round doubles match at Wimbledon!”

And speaking of Wimbledon, the tournament itself is the most addicted of all, Tweeting match scores, updating fans on weather, inside gossip and the like. Oh, and don’t forget to add TSF to your Twitter after you add all those A-List tennis folks. Can’t forget the little Tweeters in life!  

But who’s most popular of all in the tennis-Tweeting world? That would be Serena, of course, with over 487,000 followers.

(screen grab from Twitter.com)

oudinmania

Oudinmania has hit the American press, folks.

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The American teen, Melanie Oudin, who beat Jelena Jankovic yesterday to reach the fourth round of Wimbledon is on the front page of the New York Times web site as we speak. She also graced the front page of TENNIS.com, was the main tennis story for USA Today, ESPN.com and many other media outlets.

Sure, the gal’s accomplishment is not to be diminished. But aren’t we all being a little… well, British about this? The desperate state of American tennis is to blame, if you ask me. We are DES-PER-ATE for someone to come along. But is she the real deal?

Does anyone remember Meilen Tu? Or Alexa Glatch? How about Vania King? What about Madison Brengle or Shenay Perry? Alexandra Stevenson? There’s been plenty of up-and-coming Americans for us to get excited about, but never have the media got this excited…

[Read more…]

bjorn borg’s NYC exclusive: swim trunks!

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While TSF’s all smilies about being able to grab Bjorn Borg skivvies from the interwebs — check out the goods here — we were even happier about what we found at the brand’s only US store, in NYC’s SoHo neighborhood.

Yes, friends, they also carry swim trunks! Our fave is this take on tennis short shorts — clean, bright white punctuated by deep red lines. You can check out the rest of the pieces at the boutique located on 89 Crosby Street. (Note: if you’re coming from Spring, it might look like Crosby’s deserted, but fear not — the BB store is past that big construction site. Keep walking!)

Buy: The tennis trunks are $70, and the rest of the swimwear ranges from $52.50 to $80. For those not in New York, perhaps you can give the store a call — 212-625-2334 — to see if they’re willing to mail you your purchase.

More: Three more trunks from the Bjorn Borg spring/summer line after the cut…

all frills, no fun: zheng jie’s cannot defend her semifinal run

We are sad to see the 2009 Wimbledon run of Zheng Jie, one of last year’s semifinalists, come to an end so quickly. But we’re not surprised that was in the hands of the always dangerous Dani Hantuchova; the sixteenth seed lost to Hantuchs in straight sets — 6-3, 7-5.

Zheng was wearing another new outfit from ANTA. This time, though, it looks like they overdid the trim on her all-white separates.

More: Two more pics after the cut…

collared (and colored, on the) greens

When designers get painted into a corner by Wimbledon’s white-only (or white-mostly) dress code, a few of them respond in innovative ways, including colored collars.

Here are a few examples:

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Marcel Granollers wore a Diadora v-neck with a faux blue layer to his second round match against Robin Soderling. The Spaniard lost 6-4, 6-7 (7), 4-6, 5-7. Nice touch with the gold logo’d hat. Go Bruins!

Kateryna and Nole: See two more styles after the cut…

with hayden, lacoste steps up with a “challenge”

Lacoste looks back at its tennis roots in its latest men’s scent, the Lacoste Challenge. The unique bottle features a tennis racquet design, referring to Rene Lacoste‘s long-ago innovation of adhering plaster to his sticks to improve their grips.

Actor and tennis fan Hayden Christensen will represent the scent in TV and print ads.

The top notes are tangerine and lemon with a burst of lavender (one of the classic ingredients in masculine perfumery). Middle accord is driven by ginger and other spices. Base note combines rosewood, teak, and ebony.

Buy: Available at Macy’s and other department stores later this summer. Eau de Toilette Spray, 1.6 fl. oz. ($40), 2.5 fl. oz. ($50), 3.0 fl. oz. ($60), After Shave Lotion, 2.5 fl. oz. ($42), After Shave Balm, 2.5 fl. oz. ($37), Shower Gel, 5.0 fl. oz. ($27), Deodorant Stick, 2.4 oz. ($21).

More: One more pic of Hayden after the cut…

i <3 wimbledon

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A fan at the Kunitsyn/Roddick second-round match. Roddick took it 6-4, 6-2, 3-6, 6-2. He next faces 26th seed Jurgen Melzer, who beat Beni Becker in three sets (two tiebreaks).

Now that JM Del Potro has been ousted by perennial grass threat Lleyton Hewitt (yay! more fun pics of Bec Cartwright!), this is looking like the Wimbledon quarterfinal clash o’ the year.