An update on the U.S. presence of Bjorn Borg (the brand): men’s underwear from the f/w ’08 line is now available at Scandinavian goods importer [hus] in the West Village and at LASC in West Hollywood. BB will eventually expand into other menswear — sorry, ladies — when the SoHo store opens later this month.
More looks: I’ll have scans from the lookbook posted later this week.
(photo of [hus] window display for TSF by Matt/Ranting Details)
cool!
mens underweare should be as comfortable as possible because men always engages in a lot of physical work*,”