another gearmaker joins the clothing fray

Chicago-based gearmaker Wilson plans to join the apparel market in 2009 with an updated collection for men and women. All pieces will have the latest innovations in UV protection (UPF 30+) plus moisture, stain, and odor management.

The silhouettes themselves look fairly flattering (especially that polo above) but the patterns of color and fabric offer nothing uniquely “Wilson”. Perhaps they’ll stay logo-less a la American Apparel? I’d love to see a company go that route…

(image courtesy of Wilson)

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