a new custom



Customization and personalization are all the rage in clothing these days, and tennis is not above the fray. From Roger‘s “RF” monogram at Nike to the seal on Sharapova‘s tennis bags to the embroidery on many of the pros’ footwear (lest they get confused about whose shoes are whose — it’s a big locker room out there), everyone’s doing something to make their product unique. Up until now, these services have only been peddled to the pros — tennis is an elite sport, after all. But in time for the US Open, the rest of us get to eat cake.

Read the rest of this post at Men’s Vogue Daily.

For Blake’s Sake!



Men’s Vogue hosted a cocktail party on Thursday night for tennis player James Blake in honor of the recently established Thomas Blake Sr. Memorial Research Fund. James’ father, after whom the fund is named, succumbed to cancer at an early age. Blake, dressed in Hugo Boss, expressed gratitude for Men’s Vogue’s help with setting up an online auction at charityfolks.com. Prizes include a chance to hang out with Blake at a 2009 tournament in Miami, a trip to the Evian Resort in France, a Maurice Lacroix watch, and a Niketown shopping experience.

Read the rest of this post at Men’s Vogue Daily.

(Photo of Jay Fielden, James Blake, and Marc Berger by Joe Schildhorn/PatrickMcMullan.com)

Redesigning Rafa



In case you didn’t know, there’s been a lot of talk in the last few months about Rafael Nadal overhauling his image, at least as it comes to fashion on the court. He and Nike want to move away from the muscle shirt and Capri pants — a “hunky rebel” look — to that of a more traditional tennis player: polos and shorts.

Read the rest of this post at Men’s Vogue Daily.

trophy watch: winners at Pilot Pen



Caroline Wozniacki defeated Anna Chakvetadze in the women’s singles final at Pilot Pen. The 18-year-old is currently the only Dane in the Top 400 of the SEWTA Tour.

Meanwhile, Brazilians Andre Sa and Marcelo Melo won their doubles final over Mahesh Bhupathi and Mark Knowles 7-5, 6-2.

And Croat Marin Cilic downed Mardy Fish 6–4, 4–6, 6–2 to win his first ever ATP singles title. Congrats to him.

(photos by Getty Images)

in new york and away from TSF



TSF heads to New York this week to scope out some of the events leading up to the 2008 U.S. Open. Posting will be spotty on TSF, but we’ll blogging over at the Men’s Vogue.

Looking forward to reporting from the trenches…