Fashion Focus: leaving Lemaire ‘lone



The side project of adorable Christopher Lemaire is nothing like the work he does as creative director of Lacoste. Free from the shackles of a “brand DNA” (and there’s 75 years of it!), Lemaire turns instead to personal influences in music when designing for his year-old eponymous label. (He was a DJ in Paris before leaving to work for Lacroix and YSL, and before taking over at Lacoste in 2000.)

“At Lemaire, I’m starting from a blank page, everything is linked to my personal sensibilities and it is a lot more introverted,” he tells Refinery29. The collection has lots of slim yet baggy silhouettes (think pleated pants, gathered and cinched fabrics, etc.) My fave is the men’s polo with an animal graphic (looks like a llama?).

Browse: This season’s influence is “[1960s] beach party with a scratch of new wave attitude.” See the full collection at www.lemairestyle.com.

(via Refinery29)

Ripe for the picking: Orchard Street’s Spring ’08 collection



NYC-based streetwear brand Orchard Street teams with Claremont for another tennis-inspired Spring line. (They started up last year.)

The logo with neon yellow roses are back (squint enough and you’ll see its tennis ball skeleton) along with this elaborate “Seven Star Brand” insignia pictured above. That’s just DYING to be a tattoo. Any takers?

Buy: You’ll eventually be able to grab the goods on the Orchard Street website. Right now they’re still peddling the winter collection.

(via Hypebeast)

A tennis fashion gallery



More and more news/magazine portals are doing tennis fashion pieces these days. Some are great; some, not so much (like this one eschewing Borg‘s short shorts and loving Rafa‘s capris. No thank you, Martha!).

Check out this gallery out of MSN (pegged to Masha‘s 21st birthday — hunh?); you might run across some clothes and accessories that you haven’t seen Serena, Venus, or Maria wear before.

(photos via MSN)

Nole in Gucci for GQ



Even GQ, the scrawny brother of Men’s Vogue, gets in on Nole mania (Anna, Jay — move aside!) with their May issue. A four-page spread features current tennis and (soon-to-be) fashion darling Novak Djokovic.

Again, the usual bio (impersonations blah blah blah family pizzeria blah blah blah Australian Open) but this time coupled with the Frida Giannini-designed Spring 2008 collection from Gucci.

The jewelry’s a nice touch.

More: See the full Gucci Spring 2008 Menswear collection here.

(photos via GQ)

Roger’s practices, part 2



In case you’re keeping track of Roger Federer‘s practice tees, here’s an early roundup from Monte Carlo…

He stays with a crewneck ringer (similar to his current retro polo) in this photo with current coach Jose Higueras.

And he and Nike go ultra-athletic/varsity with this “08 Suisse” tee. Is that what’s in store for Federer’s summer?

(photos via MTF)