Tennis Week relaunched its website (www.TennisWeek.com) today. The site will serve up “24/7 breaking news, inside scoops, exclusive features, hundreds of photos of on-court and off-court action, plus continuously updated video” in a layout much more in line with other IMG properties like Fashion Week Daily. Its recently relaunched print counterpart will produce eight issues in 2008.
Read the full press release after the cut…
NEW YORK, NY–(Marketwire – November 30, 2007) Tennis Week Magazine announced today the re-launch of its new, revamped website, www.TennisWeek.com. Produced by the IMG trio of IMG Publishing, IMG Media and IMG Tennis, the new site serves up a bold new look, buzzing with 24/7 breaking news, inside scoops, exclusive features, hundreds of photos of on-court and off-court action, plus continuously updated video. The new www.TennisWeek.com has already begun attracting a large number of new readers and viewers. Starting with January 2008, Live Scores and a Tennis Week DAILY Newswire will appear as additional hot buttons on the site.
Coming up on video:
– Maria Sharapova! Venus Williams! Patrick McEnroe!
– Prodigies: A human interest package focusing on the next generation of tennis greats shot at IMG Academies in Bradenton, Florida.
– Classic Clips: Footage from the most exciting Grand Slam matches in tennis history leading up to www.TennisWeek.com’s coverage of the four majors.
– On Tour: Personal video blogs by tennis’ top stars taking fans behind-the-scenes of life on and off the court.
Created with the tennis insider in mind, www.TennisWeek.com gives the reader the ultimate vicarious experience: through IMG’s unequalled behind the scenes access, the site takes the viewers on an entertaining and informative real-life ride through their favorite sport.
In other Tennis Week news… the magazine’s Best of 2007 issue hits newsstands nationwide this week and it’s the biggest one yet, with support from top tier advertisers in the space–including Rolex, Longines, Canon, Chattem, Babolat and Head, and featuring Maria Sharapova’s editorial debut with her own page on life, style, and tennis. Tennis Week is increasing its frequency to 8 issues in 2008.
Other highlights from the December edition include:
– An in-depth investigation into match-fixing allegations and tennis’ gambling scandal with comments from prominent players, including Nikolay Davydenko, Roger Federer and Tim Henman.
– Roger Federer Returns Home: Tennis Week Editor-at-Large Richard Evans visits the Swiss star’s hometown of Basel and conducts exclusive interviews with Federer and his mother, Lynette, at his hometown tournament.
– The Best of Tennis from 2007, including the top 10 matches of the year, tennis’ most influential figures, best TV moments and most intriguing off-court adventures.
“We could not have ended 2007 on a better note,” says Tennis Week Publisher Randy Master. “The support from the tennis industry has been enormous and the growth of the Tennis Week brand is resonating with non-endemics as well. The re-launch of www.TennisWeek.com as well as our increased frequency in 2008 indicate we are primed for significant growth next year. Tennis Week is rapidly extending its reach, and an integrated platform now exists for advertisers to activate their tennis and lifestyle marketing initiatives with us.”