gaming: prince takes on the wii

Prince has announced that it will release miniature tennis racquets made specifically for play with Nintendo‘s Wii Sports pack — one of the more popular games on what’s currently the most popular video game console in the world.

While the New Jersey-based sports equipment manufacturer isn’t the first in the market to feed into the Wii Tennis frenzy, this move is a great way for Prince to reach a new audience. At least that’s the hope, says Linda Glassel, their Vice President of Marketing and Brand Image. Seeing the company’s “P” stencil might compel some gamers “head to the sporting goods section… either for the first time or to get back in the game.”

I like that the racquet comes with a built-in grip, which should lessen the chances of the Wii-mote flying out of your hand and breaking something.

But the molded plastic make of the racquet wasn’t exactly jiving with me. To this, Prince’s Zach Perles responds, “It is not like these are a scaled down O3 Speedport; these are safe, fun accessories. We are excited to provide the best racquets to players whether they are top juniors, elite touring pros, or Wii gamers.”

Fair enough. This is only a minor gripe, though. In the end, swinging a stick (of whatever material) does add to the Wii tennis experience. Still, the hardcore tennis fanatic in me wanted a weighted (even life-sized) racquet that would mimic real play. A man can dream, right?

Buy: The Prince Wii Tennis racquets ($14.99) will be available beginning November 15, 2007 at all Circuit City locations as well as online.

(photos by Prince)

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