fashion: li ning and ljubicic



In case you haven’t noticed, (ex-) Croatian sensation Ivan Ljubicic is no longer being sponsored by Diadora.

On September 24, it was announced that Ivan would begin wearing clothes from Chinese sportswear giant Li Ning — the same company endorsed by Shaquille O’Neal and a few other NBA players.

FYI: Eyebrows have been raised about Li Ning’s logo (if you squint enough, you might see a similarity to the Nike Swoosh) and how it piggybacked on that to a third place share of the Chinese market (behind Nike and adidas). It continues its charge with an agressive Beijing Olympics campaign: along with sponsoring some Chinese teams, Li-Ning has also landed the contract to outfit the Spanish delegation.

While it’s nothing mind-blowing, we love what they’ve put on Ljubicic so far… that fine checkered pattern on the left (last seen in Vienna earlier this month) is a breath of fresh air compared to the color blocks that have become Diadora’s complacent signature as of late.

What do you think of this partnership? Tell us!

'trophy watch' mourns loss of arbre de fanti



Oh Arbre de Fanti, we hardly knew ye. Your rugged oxidized copper branches (cradled and adored by Kolya) inspired us to start Tennis Served Fresh and our Trophy Watch. So I hope you know how devastated we are after learning that the BNP Paribas Masters (Paris) has replaced you; this year’s winner will hoist a trophy designed by ex-rugby player Jean-Pierre Rives.

I can only hope that this new creation lives up to your beauty. We’ll miss you.

(via tourney website; Fanti photo via Getty Images)

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trophy watch: basel, linz, lyon, st. petersburg



This past week the men played in three tournaments (Basel, Lyon, St. Petersburg) while the women made a showing in Linz, Austria. Lots of shiny things were handed out, save for a purple oddity in Lyon…

lyon-stpetersburg-linz

At the Grand Prix de Tennis de Lyon, Sebastien Grosjean defeated fellow Frenchman Marc Gicquel 7-6 (5), 6-4 to capture his fourth career title (and first since Nottingham 2002). His trophy looks like it’s stuffed with tennis balls. What do you think?

In St. Petersburg, Andy Murray hoists a cup after winning his second title of the year. The runner-up in this 6-2, 6-3 match was Spaniard Fernando Verdasco. This title will keep Murray in the running for the final two spots in this year’s Masters Cup (Shanghai). FYI, St. Pete top seed Nikolay Davydenko got fined $2,000 for allegedly tanking in his 1-6, 7-5, 6-1 loss to Marin Cilic. Poor guy can’t catch a break! On the bright side, the Russian has already qualified for the Masters Cup. But on the other hand (call me a pessmist?), he likely won’t be able to defend his title at this week’s Paris Masters.

In Linz, Slovak Dani Hantuchova (still in Nike black) came out the winner in the final against Patty Schnyder at the Generali Ladies Open. The 6-4, 6-2 victory gave Hantuchova a spot at the WTA Championships in Madrid (starting Nov. 6). This is her second title of the year in four finals. Her other title this year is from Indian Wells.

basel-singles-trophy-federer-nieminen

And in Basel, Roger Federer took out Jarkko Nieminen at the Davidoff Swiss Indoors, thus defending his title (this one’s No. 52) and securing the year-end No. 1 spot for the fourth year in a row. By the way, the runner-ups were awarded with watches. Classy.

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murakami + louis vuitton + marc jacobs + serena



All the frivolous things I love came together at last night’s event hosted by Takashi Murakami honoring current Louis Vuitton mastermind — Marc Jacobs. The party was held at the Museum of Contemporary Art (MOCA) in Los Angeles, where a retrospective of Murakami’s work opens today. (More info here.)

serena williams-murakami-marcjacobs-louisvuitton-moca

Of course, just like during her last visit to this museum (which welcomed the Beckhams to Los Angeles), MJ fan Serena Williams looked beautiful in black.

What do you think of her outfit? Tell us!

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bring on the bling: wimbledon gets its own jewelry



Not to be outdone by the U.S. Open’s partnership with Tiffany & Co., the Wimbledon organizers join the luxury licensing fray by announcing their Wimbledon Jewellery collection.

gitanjali - wimbledon jewellery collection

Indian outfit Gitanjali Gems secured three-year license to promote and market jewelry under the Wimbledon brand. To begin their efforts, the company presented a diamond-encrusted 24-carat-gold tennis ball to Roger Federer. The ball’s valued at Rs 35 lakhs (approx. $90,000).

No word on when the collection will be available for sale. As soon as I find out, I’ll let you know.

(photo via DNA)

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