JNP's day four wrizzap



Donald Young, way to get lucky! Don’s opponent Richard Gasquet withdrew from the tournament, leading me to believe will have a leg up in his next match. Although we did not get to see that possible five-set battle (and we predicted the Frenchman would win), we did see a lot of good matches: Svetlana Kuznetsova ran off an upset by beating Camille Pin 6-3, 4-6, 6-0. Also Masha won her match 6-1, 6-0.

Tommorow on the women’s side look out for some upsets, *cough* *cough* *French* *cough* *qualifier*.

On the men’s side, Tomas Berdych, Tommy Haas, and Andy Roddick all won in convincing fashion. Lastly, Fabrice Santoro should be inducted into the Tennis Hall of Fame!!!

Who’s hot:

  • Tamira Paszek
  • Anabel Medina Garriques
  • Maria Kirilenko
  • Roger Federer
  • Nicole Vaidisova
  • Mikhail Youzhny

TSF contributor JNP is in the trenches and checking in with us everyday.

fashion focus: vaidisova's day dress in action



Above are shots of 13th-seed Nicole Vaidisova playing against Alla Kudryavtseva in the first round of the U.S. Open. The Czech won 6-1, 6-2.

The blue of Vaidisova’s Fall Premier dress by Reebok is a lot more vibrant than what we saw during the preview back in April.

We give this one a thumbs up. Do you? Tell us!

in print and online, serena steps up



While CNBC’s Darren Rovell has spent a lot of energy covering the many marketing moves of Ana Ivanovic (and what a great job he’s done), I feel like the recent developments in Serena‘s world deserve mention…

Back on the web: First, after being MIA at least since the beginning of 2007, her official website is back up and running. I’m not in love with that cursive font she uses in her note to fans, but hey it’s a start. Not sure what’s going to happen with her blog. (It’s been cited in a few media outlets — who I can only assume fact-check — so we’ll go with it.)

HP’s “Hands”: Serena is also the latest star of HP’s ads which have previously featured Shaun White and Vera Wang. The TV ad focuses on her passions, “including tennis, fashion, movies, video games, animation, and music.” They’ll run on USA and ESPN (and online at SI.com).

The ad also plays when users visit the “Serena Web Experience” — a mash-up of vlogs (from friends and family), downloadable ringtones (her grunts!!), and clips of her Jackass moment with Wee Man — involving a pineapple, of all things.

FYI: The ads were created by Omnicom Group‘s Goodby, Silverstein & Partners, San Francisco.

How does Serena choose endorsements?:

I don’t take every offer that comes along — I get a lot of them. I think sometimes my agent (Jill Smoller) gets mad at me! Not really; she understands, but she does kid me about it: “Are you going to turn down everything?” I don’t want to attach my name, like some athletes or celebrities or whatever, to just anything. It has to fit my values, my personality. … And my partners are always involved in philanthropic things. They’re companies that give back, and that goes well with me. It’s not really about the money. … [The brand of] Serena Williams is not for the now; it’s for a lifetime. (via Ad Age)

Boobs, schmoobs: And Serena takes part in a series of ads by Nike Women which comment on the place of women in sports. Manhattan got a billboard from the campaign in time for the U.S. Open. It’s a picture of Serena Williams wearing a blue shirt printed with the word “ATHLETE”. The accompanying text asks, “Are you looking at my titles?” Titles, titties — get it?

AdRants wonders why Nike would stoop to the level of objectifying women if the point is to move away from that. (But female fans drool over male athletes all the time, so I guess it’s okay…)

FYI: As a part of the campaign, Nike founded the Let Me Play Fund with $425,000 in cash and equipment. The fund will benefit women’s sports orgs.

(via DTL)

fashion: tuxedo for a reason



Roger refered to his black U.S. Open Nike outfit as tuxedo-esque not just because it was all black; he actually had satin stripes running down the sides of his shorts.

(tip via Craig, photo via Getty Images)

JNP’s day three wrap



Lots of good tennis on Day Three. Notable straight set winners include Elena Dementieva, Serena Williams, and Alize Cornet. On the men’s side Rafael Nadal had some trouble against Alun Jones but pulled through in four sets. Americans John Isner and Ahsha Rolle both had big upset wins; Dinara Safina prevented an upset fairly loosely by beating Kateryna Bondarenko 6-2, 6-1. However, Kateryna’s sister had better luck: Alona Bondarenko beat Eleni Daniilidou 6-4, 6-7, 6-3. Lastly, Philipp Kohlschreiber won his match with ease. He will play Mikhail Youzhny, the eleventh seed, in his next match… I smell a showdown.

TSF contributor JNP is in the trenches and checking in with us everyday.