JNP's day four wrizzap

Donald Young, way to get lucky! Don’s opponent Richard Gasquet withdrew from the tournament, leading me to believe will have a leg up in his next match. Although we did not get to see that possible five-set battle (and we predicted the Frenchman would win), we did see a lot of good matches: Svetlana Kuznetsova ran off an upset by beating Camille Pin 6-3, 4-6, 6-0. Also Masha won her match 6-1, 6-0.

Tommorow on the women’s side look out for some upsets, *cough* *cough* *French* *cough* *qualifier*.

On the men’s side, Tomas Berdych, Tommy Haas, and Andy Roddick all won in convincing fashion. Lastly, Fabrice Santoro should be inducted into the Tennis Hall of Fame!!!

Who’s hot:

  • Tamira Paszek
  • Anabel Medina Garriques
  • Maria Kirilenko
  • Roger Federer
  • Nicole Vaidisova
  • Mikhail Youzhny

TSF contributor JNP is in the trenches and checking in with us everyday.

in print and online, serena steps up

While CNBC’s Darren Rovell has spent a lot of energy covering the many marketing moves of Ana Ivanovic (and what a great job he’s done), I feel like the recent developments in Serena‘s world deserve mention…

Back on the web: First, after being MIA at least since the beginning of 2007, her official website is back up and running. I’m not in love with that cursive font she uses in her note to fans, but hey it’s a start. Not sure what’s going to happen with her blog. (It’s been cited in a few media outlets — who I can only assume fact-check — so we’ll go with it.)

HP’s “Hands”: Serena is also the latest star of HP’s ads which have previously featured Shaun White and Vera Wang. The TV ad focuses on her passions, “including tennis, fashion, movies, video games, animation, and music.” They’ll run on USA and ESPN (and online at SI.com).

The ad also plays when users visit the “Serena Web Experience” — a mash-up of vlogs (from friends and family), downloadable ringtones (her grunts!!), and clips of her Jackass moment with Wee Man — involving a pineapple, of all things.

FYI: The ads were created by Omnicom Group‘s Goodby, Silverstein & Partners, San Francisco.

How does Serena choose endorsements?:

I don’t take every offer that comes along — I get a lot of them. I think sometimes my agent (Jill Smoller) gets mad at me! Not really; she understands, but she does kid me about it: “Are you going to turn down everything?” I don’t want to attach my name, like some athletes or celebrities or whatever, to just anything. It has to fit my values, my personality. … And my partners are always involved in philanthropic things. They’re companies that give back, and that goes well with me. It’s not really about the money. … [The brand of] Serena Williams is not for the now; it’s for a lifetime. (via Ad Age)

Boobs, schmoobs: And Serena takes part in a series of ads by Nike Women which comment on the place of women in sports. Manhattan got a billboard from the campaign in time for the U.S. Open. It’s a picture of Serena Williams wearing a blue shirt printed with the word “ATHLETE”. The accompanying text asks, “Are you looking at my titles?” Titles, titties — get it?

AdRants wonders why Nike would stoop to the level of objectifying women if the point is to move away from that. (But female fans drool over male athletes all the time, so I guess it’s okay…)

FYI: As a part of the campaign, Nike founded the Let Me Play Fund with $425,000 in cash and equipment. The fund will benefit women’s sports orgs.

(via DTL)

JNP’s day three wrap

Lots of good tennis on Day Three. Notable straight set winners include Elena Dementieva, Serena Williams, and Alize Cornet. On the men’s side Rafael Nadal had some trouble against Alun Jones but pulled through in four sets. Americans John Isner and Ahsha Rolle both had big upset wins; Dinara Safina prevented an upset fairly loosely by beating Kateryna Bondarenko 6-2, 6-1. However, Kateryna’s sister had better luck: Alona Bondarenko beat Eleni Daniilidou 6-4, 6-7, 6-3. Lastly, Philipp Kohlschreiber won his match with ease. He will play Mikhail Youzhny, the eleventh seed, in his next match… I smell a showdown.

TSF contributor JNP is in the trenches and checking in with us everyday.

fashion focus: roger federer wears black

First off, TSF made an error reporting that Roger Federer would be wearing the Body Map Polo for this year’s U.S. Open.

Turns out he’s wearing a non-production shirt that’s a take on the Heritage Polo from Nike‘s Fall ’07 collection. Roger wore the one in the Argon/White colorway for his first round match (above, middle and right).

And for last night’s match he pulled out the Black/White shirt (above, left) to complete, as he said, his “tuxedo” look: a head-to-toe all-black ensemble with bandana, wristbands, this bag and a limited-edition all-black version of the Nike Vapor IV (50 pairs of which will be available at the Open).

The Vapors: Nike made Roger’s version of the shoe with three circular Swiss flags on each shoe (the flags represent his three consecutive U.S. Open singles titles). Like the white version of this shoe, an embossed “RF” monogram appears on the heel and tongue.

Shirt deets: The Dri-FIT Polo has a satin-backed placket laser-etched with his monogram (the laser cut exposes the satin behind it). I have not seen the back of his polo, but apparently there’s a monogram at the collar which fades into a sublimated pattern down the back. (via MW)

Mining Nike’s archive?: The Daily News called him the “Grim Reaper“, while discussion forums have found the outfit ugly and tacky (esp. the black socks/shoes). I think the outfit is great, and reminds me of Serena‘s sleek Nike U.S. Open look from 2004 (above).

We love Roger in all-black. Do you? Tell us!

(photos via Getty Images)

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for federer, fashion elite at the front row

Last night’s second-round match between Roger Federer and Paul “MC” Capdeville brought out the big hitters: Oscar de la Renta, Ralph Lauren, and busy bee Vogue EIC Anna Wintour.

Of course, Roger’s devoted girlfriend, Mirka Vavrinec, was on hand to entertain the guests.

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adidas making me yawn

So far I haven’t done 2007 U.S. Open coverage of players from the adidas stud ranch — aka Novak Djokovic, Mikhail Youzhny, and Marat Safin — mostly because I have nothing to write about (fashion-wise, at least).

Their tennis might be speaking volumes (congrats to Marat for surviving his first-round opponent, summer sensation Frank Dancevic), but their clothes aren’t that great.

adidas fashion stays conservative as Nole wears the Summer YOC Theme Polo (in the white/orange/navy blue colorway), Mikhail wears the Competition 3 Polo, and Safin wears the Competition 3 Crew in gold.

Buy: adidas Men’s goods available here.

on day three: EleVen, part two

Tennis fashion grande dame Venus Williams showed another outfit from EleVen, her clothing collaboration with retailer Steve & Barry’s.

She wore this white and periwinkle number for her second-round U.S. Open match against Ioana Raluca Olaru of Romania, who she easily beat 6-4, 6-2. The short shorts — reminiscent of her Wimbledon outfit — didn’t quite have the same oomph as her first round dress.

But we like the top with the poofy sleeves, and we love that she’s forged out on her own to design this line.

What do you think of Venus’ Day Three look? Tell us!