roitman’s "no brand" clothing

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Sergio goes gaucho: The background behind Argentinian Sergio Roitman‘s clothing sponsor, No Brand: Roitman’s buddy runs the line, whose goal is low-key promotion of national icons such as cattle (on his bandana, above), Che Guevara, the bandoneón (pictured on his shirt, above), mate (the country’s favorite drink), and Carlos Gardel. Upcoming designs include Guillermo Vilas and Gabriela Sabatini.

Players like Nicolas Almagro, Filippo Volandri, Nicolas Lapentti, and Ruben Ramirez Hidalgo are all fans of the line. At tournaments, Roitman usually brings extra gear to hand out as gifts.

(ATP Blog via Vivi el Tenis)

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