Another eye-popping rugby ad (remember the adidas posters printed with blood?), this time from French tourism site C’est So Paris. They plan to lure Londoners into the City of Love with these cool ads, hoping to fill seats for upcoming World Cup matches.
Tennis needs to take a page from this. We get to use the “love” pun as liberally as Paris…
How about posters of Nadal and Federer making out? Talk about getting publicity… Or what about Nole and Andy Murray? Gasquet (even though we all know he’s STRAIGHT) and Roddick mashing? What was that, ATP? You need other match-ups? The slash fic (NSFW) fans are on it. Google more at your own risk.
>> adidas’ bloody (and award-winning) ad campaign