hawking players: behind the scenes


Do you ever wonder how Maria Sharapova ends up endorsing products such as TAG Heuer, Motorola, Canon? The process seems pretty simple. Companies seek out celebrities who they think best represent their brand.

But how do they know who to consider? That’s where players’ agents come in. Here’s an ad by IMG selling Masha’s star power.

(Sports Business Journal)

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  1. says

    Venus should be ranked high enough (and enough players above her will withdraw due to injury, etc.) for her to NOT meet Maria until the fourth round, I think.

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