fashion: if you’re looking for new sneakers…



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If you’re looking for new shoes, skip the Gola craze and go straight for Airness.

Let’s add to what we already know about this French sponsor of Nikolay Davydenko and Nadia Petrova: here’s a profile from Time about the six-year-old company and the astute entrepreneur who’s behind the whole thing.

(photo via the Airness website. The mini-documentary they’ve uploaded is waay to long, so watch at your own risk.)

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