in-your-face marketing: playing tennis in a busy intersection

Photographer Bryan Lowe captured these awesome images promoting the Heineken Open last year.

They had a tennis match going on in the middle of a busy intersection! He happened upon the scrimmage game set up in Auckland’s Business District (complete with an umpire). At every light change they’d walk across the intersection and play as the pedestrians crossed the street.

I spoke to him about it via e-mail: “There was no one arranged to capture the promotion which I thought was a shame… so I asked if they would like to have a photographer present and the rest is history.”

Perhaps the folks at the U.S. Open can set this up to build on last year’s Street Slam. You won’t have to shut down 54th street to make this happen. The city would be eternally grateful.

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