davydenko’s endorsement with ‘aimess’



davydenko

Poor thing. Even with the backing of tennis journalist Jon Wertheim, russian Nikolay Davydenko can’t get a media break (not that he really wants one). Jon wanted to give Nikolay his due with a version of the Tennis Mailbag devoted solely to this underappreciated top fiver. It took an extra week to get the issue up on the site, and even then, Jon effed up; Nikolay’s endorsement is with a brand called Airness, not Aimess. Yeah, that’s AIRNESS (incorrect) vs. AIMESS (correct). Even the most advanced copy editor could’ve missed that. (I had to do a few double-takes myself).

I only did some light googling to fact-check, so please write me if I’m going crazy (i.e., aimess actually exists).

more information about Airness here.

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